Disney+ is aiming to give stiff competition to its streaming rivals even when it has joined the game late. If the latest reports are to be believed customers have been enjoying the Disney+ products. The streaming has accounted for 25 percent of total TV usage during the second quarter of the year. The figures are up from 19 percent in the final three months of 2019. The coronavirus lockdown has definitely got the numbers up with a large portion of the population spending more time at home.
Disney+ accounted for 4 percent of streaming usage in the quarter which is also not away from established counterpart Amazon’s Prime Video service which is at 8 percent. Netflix is definitely the one that has the largest share among the group with 34 percent streaming time.
YouTube holds the second position with 20 percent screening time. It is followed by Hulu, which is a Disney product too like Disney+. It has 11 percent share. Streaming platforms like Apple TV+, CBS All Access are considered niche services which together hold 23 percent of screening time.
Disney had 57.5 million paid subscribers worldwide for Disney+ in the second quarter. Now by early August it has gone above 60 million in the United States. Disney+ has been adding blockbusters like Avengers: Endgame and Star Wars: The Rise of Skywalker to its catalog to keep the audience interested.
Though it went light on original programming from April to June, audiences bought the subscriptions to see the live capture of Hamilton debuted in July.
Deepali Sharma
Deepali has worked as an editor for various print-based magazines for more than 5 years. She brings together substantial news pieces from Science/Environment niche.