Almost a year since Tom Hanks publicly criticized a notorious deepfake dental ad that ignited fears among striking SAG members about the impact of artificial intelligence, the actor finds himself once more the subject of such technology.
In a recent Instagram update, the leading man from “Forrest Gump” alerted fans about internet ads misusing his image, claiming they were produced “fraudulently and through AI.”
“There are numerous ads across the web falsely associating my name, image and voice with miracle remedies and amazing drugs,” Hanks shared in his “public service announcement,” noting that the deepfakes were “made without my permission.”
“I am not affiliated with these posts or the products and treatments they advertise, or the spokespersons advocating these cures,” the actor persisted. “I am a type 2 diabetes patient, and I ONLY coordinate my treatment with my board certified doctor. DO NOT BE DECEIVED. DO NOT BE DEFRAUDED. DO NOT SQUANDER YOUR HARD-EARNED MONEY.”
Hanks is one among many celebrities who have been impersonated by AI-created content. Last year, a fake ad featuring Luke Combs endorsing “miracle” weight-loss gummies was shared on social media platforms. Just this month, former President Trump shared a fabricated image of Taylor Swift supporting his 2024 run as the Republican presidential nominee.
As government regulations struggle to keep pace with advancements in AI, unauthorized deepfakes are becoming an increasing source of online misinformation.
However, last week saw a bipartisan group of U.S. senators propose the NO FAKES Act, which would allow both celebrities and everyday people legal recourse against unauthorized AI reproductions of their image.
“Generative artificial intelligence has ushered in new artistic opportunities, but it also introduces unique challenges that make it simpler than ever to misuse someone’s voice, image, or likeness without their agreement,” Sen. Chris Coons (D-Del.), one of the bill’s backers, previously told The Times.
“Creators across the country are urging Congress to define clear policies regulating the utilization and influence of generative AI, and Congress must find the right balance to protect individual rights, uphold the First Amendment, and encourage AI innovation and creativity,” he stated.
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My name is Alex Carter, a journalist with a deep passion for independent cinema, alternative music, and contemporary art. A University of California, Berkeley journalism graduate, I’ve honed my expertise through film reviews, artist profiles, and features on emerging cultural trends. My goal is to uncover unique stories, shine a light on underrepresented talents, and explore the impact of art on our society. Follow me on SuperBoxOffice.com for insightful analysis and captivating discoveries from the entertainment world.