Special effects are the soul of films these days. A science fiction film devoid of such effects seems dry, unimaginative and boring. Companies doing special effects need to reinvent themselves with the challenges and increasing ever palette of the industry. Weta Digital is one such leading company in the business.
Formed by Peter Jackson, the company has an impressive list of films in its resume. Interestingly, this company was created originally to give effects to special creatures. Their focus was mostly on heavenly creatures. The company worked with The Lord of the Rings (LOTR) films. Their excellence in the field earned them the best of the scripts and banners. Another feather in their cap is Avatar.
Weta digital is all set to widen their area of work and now foray into producing original films and TV shows. The new venture is called Weta Animated.
Fran Walsh and Jackson announced this new company. The CEO of this company would be Prem Akkaraju.
They spoke at length about the love of animated films. They spoke about how making animated films can be a lengthy and costly process. The aim of setting up this company is to change the model. They aim at producing animated films that can give chance to storytellers and filmmakers who don’t have access to studios but have stories to tell.
David Conley would be Executive VFX Producer and Joe Letteri will take the position of Senior VFX Supervisor. The company is excited about the trio of David, Joe and Prem to create some path breaking projects as the company has done in the past.