What’s Behind Netflix’s Iconic ‘TUDUM’ Sound? Shocking Truth Revealed!

The iconic sound that signals a night of watching a movie or series from the Netflix catalog is the well-known TUDUM. How did this sound bite become the auditory identity of the platform?

Are you familiar with House of Cards? Launched in 2013 by Beau Willimon, this series is based on a novel by Michael Dobbs and a four-episode British miniseries that aired in 1990. Netflix produced House of Cards, which ran for six seasons and saw the departure of its lead star, Kevin Spacey, following sexual harassment allegations.

What was “House of Cards” about?

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Kevin Spacey in “House of Cards”

At the start of the series, Kevin Spacey plays Frank Underwood, the Democratic majority whip in the U.S. Congress, who finds out that he will not be appointed as the Secretary of State by the new U.S. President as initially promised.

Angered by this, he begins plotting his revenge with the assistance of his wife Claire, a lobbyist who runs an environmental NGO (Robin Wright).

By the way, what does Netflix mean?

TUDUM and “House of Cards”

In the season 2 finale, Frank Underwood finally reaches the highest position in the U.S. administration by becoming the 46th President of the United States. He steps into the Oval Office, leans over the desk, and knocks twice, producing a sound similar to the now-famous “TUDUM”:

As Netflix’s first original series, House of Cards played a significant role in defining the platform’s sound identity, as this sound is featured when the Netflix logo appears before each of their original productions. In fact, there is an extended version of this logo, which you can listen to here, composed by Hans Zimmer!

Moreover, this sound has become such a reference that Netflix named their global events that showcase their upcoming projects “TUDUM”. It’s simple, but it’s a clever touch!

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